WAKE FOREST BASKETBALL

Creative Director / Video Production / Photography (Studio & In-game) / Graphic Design / Social Media / Motion Graphics

ABOUT

Wake Forest basketball is the men’s basketball program representing Wake Forest University in the Atlantic Coast Conference (ACC). With a rich history dating back to 1905, the team has experienced periods of success, including winning the ACC Tournament in 1962 and enjoying a golden era in the 1990s and early 2000s with multiple ACC titles and notable NBA players. However, in recent years, the program has faced challenges and coaching changes in an effort to regain its prominence. Under the leadership of head coach Steve Forbes, Wake Forest basketball continues its pursuit of revitalization and returning to its winning ways.

RESULTS

In a little over a year our social media grew over 400% in impressions on twitter, increased engagements to over 400% and grew 100% in followed on instagram. Wake Forest MBB social media went from being a stagnate account with very little posting to one of the best basketball accounts in the ACC.