VCU BASKETBALL
Creative Director / Video Production / Photography (Studio & In-game) / Graphic Design / Social Media / Motion Graphics
ABOUT
VCU Basketball is the men’s & women’s basketball program at Virginia Commonwealth University in Richmond, Virginia. They team competes in the Atlantic 10 Conference and has a history of success, including multiple conference championships, NCAA tournament appearances, and a Final Four appearance in 2011 for the men. Both programs is known for its aggressive, fast-paced style of play and for producing several notable players who have gone on to play professionally.
RESULTS
In 18 months we generated over $2m in brand value on social media across both Instagram & Twitter. Over 26.5m impressions were generated, 1.3m+ interactions at an engagement rate of 5.8% and over 5.5m video views.
